Video Game Marketing

Grand Theft Auto V Sales Top $1 Billion In 3 Days [VIDEO]

October 14, 2013
Grand Theft Auto V Sales Top $1 Billion In 3 Days [VIDEO]

David Erickson discusses Grand Theft Auto V’s record-breaking sales of $1 billion within three days of release.

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GameInformer’s Digital Subscriptions Success [VIDEO]

September 4, 2013
GameInformer's Digital Subscriptions Success [VIDEO]

During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.

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Activision’s Amazing Real-time Animated Character Demonstration [VIDEO]

March 29, 2013
Activision's Amazing Real-time Animated Character Demonstration [VIDEO]

Amazing demonstration of Activision’s animation technology that can render a video game character in near photo-realistic fashion.

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The Rise Of eSports [VIDEO]

January 31, 2013
The Rise Of eSports [VIDEO]

Born out of arcade tournaments and LAN parties, the world of competitive gaming is now entering a mature phase, featuring major global events attended by thousands and watched by millions online. With valuable sponsorship and prize money of increasing value, competitive gaming is claiming a space similar to that of traditional sports.

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Black Opps II Reaches $1 Billion Faster Than Avatar [VIDEO]

December 30, 2012
Black Opps II Reaches $1 Billion Faster Than Avatar [VIDEO]

Activision Blizzard Inc.’s best-selling video-game franchise Call of Duty: Black Ops II topped $1 billion in retail sales within its first 15 days of release.

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