Video Advertising

The Risks Of Facebook’s New Video Ads [VIDEO]

August 8, 2013
The Risks Of Facebook's New Video Ads [VIDEO]

Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.

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Instagram Video Advertising? [VIDEO]

June 21, 2013
Instagram Video Advertising? [VIDEO]

Wedbush Securities’ Michael Pachter discusses Instagram’s video potential for Facebook with Emily Chang on Bloomberg Television’s Bloomberg West.

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Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

May 28, 2013
Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.

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Google AdWords For Video

April 25, 2012
Google AdWords For Video

Google has just opened up their Google AdWords for Video service to everyone: Watch this demonstration video to learn how it works.

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YouTube Cost Per View Video Ads

June 14, 2011
YouTube Cost Per View Video Ads

By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with.

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