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Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

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Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Social Media Website Traffic Referrals Statistics [VIDEO]

November 7, 2013
Social Media Website Traffic Referrals Statistics [VIDEO]

David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.

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@MagicRecs: Twitter Marketing Tool [VIDEO]

November 6, 2013
@MagicRecs: Twitter Marketing Tool [VIDEO]

David Erickson discusses Twitter’s experimental @MagicRecs Twitter account that makes recommendations of accounts for you to follow based on behavior of your own network on the social media site.

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Twitter & Comcast To Offer Social Remote Control [VIDEO]

October 30, 2013
Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

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Twitter Opens The Direct Message Spam Floodgates [VIDEO]

October 29, 2013
Twitter Opens The Direct Message Spam Floodgates [VIDEO]

David Erickson rants about Twiter’s new “Feature,” the ability of any of your Twitter followers to direct message you, thereby opening up the floodgates to DM spam without providing users with any spam filtering tools.

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Twitter Analytics – Measure Citations & Links To Your Sites [VIDEO]

October 22, 2013
Twitter Analytics - Measure Citations & Links To Your Sites [VIDEO]

David Erickson discusses Twitter’s new website analytics feature that tracks citations and links to your website.

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MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

October 10, 2013
MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

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