Twitter

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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American Teens’ Favorite Social Networks [VIDEO]

April 19, 2014
American Teens' Favorite Social Networks [VIDEO]

David Erickson discusses research from Piper Jaffray about American teens social network preferences during this segment of the Beyond Social Media Show.

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David Ortiz’s Samsung-Sponsored Selfie With President Obama [VIDEO]

April 6, 2014
David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

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Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Social Media Website Traffic Referrals Statistics [VIDEO]

November 7, 2013
Social Media Website Traffic Referrals Statistics [VIDEO]

David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.

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@MagicRecs: Twitter Marketing Tool [VIDEO]

November 6, 2013
@MagicRecs: Twitter Marketing Tool [VIDEO]

David Erickson discusses Twitter’s experimental @MagicRecs Twitter account that makes recommendations of accounts for you to follow based on behavior of your own network on the social media site.

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Twitter & Comcast To Offer Social Remote Control [VIDEO]

October 30, 2013
Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

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