Toy Marketing

Citizen Generated LEGO Customer Service Testimonial [VIDEO]

March 18, 2013
Citizen Generated LEGO Customer Service Testimonial [VIDEO]

This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.

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INTERVIEW: Michael Acton Smith Discusses Moshi Monsters [VIDEO]

January 25, 2013
INTERVIEW: Michael Acton Smith Discusses Moshi Monsters [VIDEO]

The man behind Moshi Monsters, Michael Acton Smith, talks about digital disruption in the children’s toy and entertainment market with Dow Jones’ Gren Manuel at the World Economic Forum in Davos.

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