Television Marketing

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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Twitter & Comcast To Offer Social Remote Control [VIDEO]

October 30, 2013
Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

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Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Netflix’s Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]

October 1, 2013
Netflix's Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]

Netflix’s Twitter App Spoiler Foiler blacks out any tweets in your feed that might spoil Breaking Bad episodes.

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House of Cards: Interview With Kevin Spacey, Robin Wright & Beau Willimon [VIDEO]

September 23, 2013
House of Cards: Interview With Kevin Spacey, Robin Wright & Beau Willimon [VIDEO]

House of Cards star Kevin Spacey, co-star Robin Wright and producer-writer Beau Willimon sit down for a live interview on the set to discuss the political drama.

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Kevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]

August 30, 2013
Kevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]

Kevin Spacey considers the changes sweeping the TV industry and the opportunities for those who live to tell stories and engage audiences.

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Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

July 25, 2013
Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.

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Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

June 13, 2013
Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

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INTERVIEW: Game of Thrones Author George R.R. Martin Speaks With Walt Mossberg [VIDEO]

March 23, 2013
INTERVIEW: Game of Thrones Author George R.R. Martin Speaks With Walt Mossberg [VIDEO]

AllThingsD’s Walt Mossberg and Kara Swisher interview the author of the “Game of Thrones” fantasy novel series, George R.R. Martin, as well as the television show’s creators, D.B. Weiss and David Benioff.

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