Sports Marketing

David Ortiz’s Samsung-Sponsored Selfie With President Obama [VIDEO]

April 6, 2014
David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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scoutPRO – Football Analytics Scouting App [VIDEO]

November 24, 2013
scoutPRO - Football Analytics Scouting App [VIDEO]

David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.

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Darlington Nagbe’s Online Autograph Signing Using Google Hangouts [VIDEO]

October 20, 2013
Darlington Nagbe's Online Autograph Signing Using Google Hangouts [VIDEO]

David Erickson discusses how professional soccer star Darlington Nagbe used Google Hangouts On Air to conduct an online autograph signing session.

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Washington Redskins Name Change Controversy [VIDEO]

October 16, 2013
Washington Redskins Name Change Controversy [VIDEO]

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.

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MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

October 10, 2013
MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

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What Public Relations Pros Can Learn From Colin Kaepernick’s Twitter Favorites [VIDEO]

October 3, 2013
What Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]

49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.

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Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

September 7, 2013
Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.

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Golf Channel’s I Have A Golf Dream Twitter Fail [VIDEO]

September 3, 2013
Golf Channel's I Have A Golf Dream Twitter Fail [VIDEO]

The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.

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Michael Vick’s Image Rehabilitation Campaign [VIDEO]

August 21, 2013
Michael Vick's Image Rehabilitation Campaign [VIDEO]

During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.

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Kickalicious Scores With Detroit Lions [VIDEO]

August 17, 2013
Kickalicious Scores With Detroit Lions [VIDEO]

During this segment of the 10th episode of the Beyond Social Media podcast, David Erickson, Albert Maruggi & B.L. Ochman discuss the Kickalicious viral video that landed Norwegian soccer player Harvard Rugland an invitation to the Detroit Lions minicamp and, ultimately, the opportunity to nail two field goals in the Lions’ first pre-season game.

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