Social TV

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

WATCH →

Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

WATCH →

Century 21 Posts Fake Craigslist Ad Selling Walter White’s Breaking Bad Home [VIDEO]

October 4, 2013
Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

WATCH →

Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

WATCH →

Tablets Are The Second TV

April 18, 2012
Tablets Are The Second TV

Tablet owners report that 15% of their TV show viewing happens on their tablets, according to a new study commissioned by Viacom.

WATCH →