Social Media Optimization

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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Facebook Graph Search & Privacy Settings [VIDEO]

February 21, 2013
Facebook Graph Search & Privacy Settings [VIDEO]

Great example of how to use humor in online training: The Daily Grovo illustrates the importance of privacy settings for Facebook’s new Graph Search feature.

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Facebook Graph Search [VIDEO]

January 16, 2013
Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

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Bing Social Search

May 11, 2012

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

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Beyond Keyword Research: Radical Online Marketing Intelligence

October 12, 2010
Beyond Keyword Research: Radical Online Marketing Intelligence

Marty Weintraub presents an overview of the search & contextual channels universe.

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Facebook Search

August 12, 2009
Facebook Search

David Erickson takes Facebook’s new expanded search for a drive around the block, kicking the tires on searching status updates, wall posts, photos, videos, links and notes.

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