Social Media Marketing Case Study

FedEx YouTube Apology [VIDEO]

July 30, 2013
FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

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Obama’s Jedi Mind Meld Response: A Case Study [VIDEO]

March 6, 2013
Obama's Jedi Mind Meld Response: A Case Study [VIDEO]

A look at how the White House took turned President Barack Obama’s Jedi Mind Meld press conference gaff into an opportunity to extend their message about sequestration in a self-deprecating and humorous fashion.

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