Social Media Marketing

Skills Community Managers Need To Succeed [VIDEO]

March 31, 2013
Skills Community Managers Need To Succeed [VIDEO]

Tim McDonald, community manager for the Huffington Post Live, discuss the qualities of a good online community manager.

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Pinterest Analytics Demonstration [VIDEO]

March 25, 2013
Pinterest Analytics Demonstration [VIDEO]

A video demonstration of how Pinterest’s analytics work.

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Facebook’s Updated Newsfeed [VIDEO]

March 9, 2013
Facebook's Updated Newsfeed [VIDEO]

Facebook is updating their newsfeed feature to be more image-centric. Here’s a preview.

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Twitter DM Spam [VIDEO]

March 7, 2013
Twitter DM Spam [VIDEO]

In this short webcast, David Erickson provides an example of the Twitter direct message spam that is a growing problem for Twitter users.

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Obama’s Jedi Mind Meld Response: A Case Study [VIDEO]

March 6, 2013
Obama's Jedi Mind Meld Response: A Case Study [VIDEO]

A look at how the White House took turned President Barack Obama’s Jedi Mind Meld press conference gaff into an opportunity to extend their message about sequestration in a self-deprecating and humorous fashion.

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Why CEOs Are Afraid Of Social Media [VIDEO]

March 5, 2013
Why CEOs Are Afraid Of Social Media [VIDEO]

Ty Francis, vice president of Corporate Board Member magazine, discusses some of the reasons CEOs fear using social media.

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Facebook Spam [VIDEO]

March 3, 2013
Facebook Spam [VIDEO]

Facebook spam is becoming a serious logistics problem for Facebook page managers. In this short webcast, David Erickson demonstrates Facebook Spam using the e-Strategy Facebook page.

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Email Marketing Case Study: LinkedIn’s Vanity Play [VIDEO]

February 26, 2013
Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]

LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.

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