Social Media Advertising

Facebook To Dramatically Slash Brands’ Page Reach [VIDEO]

March 23, 2014
Facebook To Dramatically Slash Brands' Page Reach [VIDEO]

David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.

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Twitter & Comcast To Offer Social Remote Control [VIDEO]

October 30, 2013
Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

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Promoted Twitter Complaints Criticize British Airways [VIDEO]

September 13, 2013
Promoted Twitter Complaints Criticize British Airways [VIDEO]

David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.

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The Risks Of Facebook’s New Video Ads [VIDEO]

August 8, 2013
The Risks Of Facebook's New Video Ads [VIDEO]

Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.

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Twitter Opens Analytics Dashboard To Everyone [VIDEO]

June 14, 2013
Twitter Opens Analytics Dashboard To Everyone [VIDEO]

Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.

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Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

June 13, 2013
Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

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Twitter’s New Multitainment TV Ad Targeting Platform [VIDEO]

May 29, 2013
Twitter's New Multitainment TV Ad Targeting Platform [VIDEO]

Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.

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Facebook Graph Search [VIDEO]

January 16, 2013
Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

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Applebee’s Life Is Better Shared Campaign

June 19, 2012
Applebee's Life Is Better Shared Campaign

Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.

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