Social Media

Pinterest Analytics Demonstration [VIDEO]

March 25, 2013
Pinterest Analytics Demonstration [VIDEO]

A video demonstration of how Pinterest’s analytics work.

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Facebook’s Updated Newsfeed [VIDEO]

March 9, 2013
Facebook's Updated Newsfeed [VIDEO]

Facebook is updating their newsfeed feature to be more image-centric. Here’s a preview.

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Twitter DM Spam [VIDEO]

March 7, 2013
Twitter DM Spam [VIDEO]

In this short webcast, David Erickson provides an example of the Twitter direct message spam that is a growing problem for Twitter users.

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Obama’s Jedi Mind Meld Response: A Case Study [VIDEO]

March 6, 2013
Obama's Jedi Mind Meld Response: A Case Study [VIDEO]

A look at how the White House took turned President Barack Obama’s Jedi Mind Meld press conference gaff into an opportunity to extend their message about sequestration in a self-deprecating and humorous fashion.

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Why CEOs Are Afraid Of Social Media [VIDEO]

March 5, 2013
Why CEOs Are Afraid Of Social Media [VIDEO]

Ty Francis, vice president of Corporate Board Member magazine, discusses some of the reasons CEOs fear using social media.

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Facebook Spam [VIDEO]

March 3, 2013
Facebook Spam [VIDEO]

Facebook spam is becoming a serious logistics problem for Facebook page managers. In this short webcast, David Erickson demonstrates Facebook Spam using the e-Strategy Facebook page.

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Email Marketing Case Study: LinkedIn’s Vanity Play [VIDEO]

February 26, 2013
Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]

LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.

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Hotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]

February 22, 2013
Hotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]

Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.

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Facebook Graph Search & Privacy Settings [VIDEO]

February 21, 2013
Facebook Graph Search & Privacy Settings [VIDEO]

Great example of how to use humor in online training: The Daily Grovo illustrates the importance of privacy settings for Facebook’s new Graph Search feature.

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