Social Media

Facebook To Dramatically Slash Brands’ Page Reach [VIDEO]

March 23, 2014
Facebook To Dramatically Slash Brands' Page Reach [VIDEO]

David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.

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Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

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Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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Instagram Direct Released [VIDEO]

December 12, 2013
Instagram Direct Released [VIDEO]

Instagram released the new update called Instagram Direct that allows you to send photos or video to just one or a group of select friends

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Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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Batkid Saves San Francisco! [VIDEO]

November 21, 2013
Batkid Saves San Francisco! [VIDEO]

Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.

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Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Building Social Capital Through Social Media & Touch Football [VIDEO]

November 10, 2013
Building Social Capital Through Social Media & Touch Football [VIDEO]

Presentation about building social capital via social media to organize football games & bring a diverse group of people together to have fun & break barriers.

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@MagicRecs: Twitter Marketing Tool [VIDEO]

November 6, 2013
@MagicRecs: Twitter Marketing Tool [VIDEO]

David Erickson discusses Twitter’s experimental @MagicRecs Twitter account that makes recommendations of accounts for you to follow based on behavior of your own network on the social media site.

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