SEM

Interview: Google’s Marissa Mayer Discusses Local Search

May 26, 2011
Google's Marissa Mayer Discusses Local Search

Searching for local information makes up 20 percent of Google queries, says Marissa Mayer, VP for Location and Local Services, in this interview with Beet.TV.

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2010 Search Behavior

March 11, 2011
2010 Search Behavior

Statistics about how people searched Google in 2010.

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Google’s Social Search Update

February 18, 2011
Google's Social Search Update

Google social search is now being folding into the natural results.

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The Business Of Web Measurement

October 14, 2010
The Business Of Web Measurement

Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators.

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Search: PPC & Display

October 13, 2010
Search: PPC & Display

Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results.

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Beyond Keyword Research: Radical Online Marketing Intelligence

October 12, 2010
Beyond Keyword Research: Radical Online Marketing Intelligence

Marty Weintraub presents an overview of the search & contextual channels universe.

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Local & Blended Search Optimization

October 11, 2010
Local & Blended Search Optimization

Chris Silver Smith, explains how blended search has added complexity to search engine results pages and increased the opportunities for internet marketers.

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Search: From Click To Conversion

October 10, 2010
Search: From Click To Conversion

From Click to Conversion: Optimize Your Entire Funnel For More Sales And Leads: a panel discussion with Jamie Smith, Brian Ebeman, Scott Miller and Natalie Myers.

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Independence Day Search Engine Behavior

July 4, 2010
Independence Day Search Engine Behavior

David Erickson looks at how people behave online around the Independence Day holiday.

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Facebook Search

August 12, 2009
Facebook Search

David Erickson takes Facebook’s new expanded search for a drive around the block, kicking the tires on searching status updates, wall posts, photos, videos, links and notes.

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