Second Screen

Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

June 13, 2013
Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

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Twitter’s New Multitainment TV Ad Targeting Platform [VIDEO]

May 29, 2013
Twitter's New Multitainment TV Ad Targeting Platform [VIDEO]

Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.

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Tablets Are The Second TV

April 18, 2012
Tablets Are The Second TV

Tablet owners report that 15% of their TV show viewing happens on their tablets, according to a new study commissioned by Viacom.

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