Search Engine Optimization

Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

May 13, 2013
Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.

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Secrets To Acquiring Links Webinar [VIDEO]

April 10, 2013
 Secrets To Acquiring Links Webinar [VIDEO]

This webinar by Stephan Spencer, author of Google Power Search and co-author of The Art of SEO, steps through the intricacies of link building.

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Facebook Graph Search & Privacy Settings [VIDEO]

February 21, 2013
Facebook Graph Search & Privacy Settings [VIDEO]

Great example of how to use humor in online training: The Daily Grovo illustrates the importance of privacy settings for Facebook’s new Graph Search feature.

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Yahoo’s Marissa Mayer Discusses Personalized Search [VIDEO]

January 27, 2013

Marissa Mayer, chief executive officer of Yahoo! Inc., discusses the future of Internet search technology, data portability and partnerships.

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Facebook Graph Search [VIDEO]

January 16, 2013
Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

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Social Black Markets [VIDEO]

August 10, 2012
Social Black Markets [VIDEO]

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

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Google’s Knowledge Graph

May 17, 2012
Google's Knowledge Graph

Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.

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Bing Social Search

May 11, 2012

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

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INTERVIEW: David Erickson On Social Media Marketing

February 28, 2012
David Erickson On Social Media Marketing

David Erickson is interviewed by musician David LeDuc about social media marketing, discussing Pinterest, Facebook, Twitter, Google+ and social search.

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Content Optimization For Search Visibility

February 26, 2012
Content Optimization For Search Visibility

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.

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