Search Engine Optimization

What To Do When Google Analytics Drops Keywords Entirely [VIDEO]

November 3, 2013

Rand Fishin from The Moz Blog explains how marketers can gain insight into keyword traffic after Google drops keyword data from Google Analytics reports in this short whiteboard video.

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Context Is Key With Google Hummingbird Update [VIDEO]

October 18, 2013
Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

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Google Hashtag Searches [VIDEO]

October 8, 2013
Google Hashtag Searches [VIDEO]

David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.

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Google’s New Linking Rules [VIDEO]

August 15, 2013
Google's New Linking Rules [VIDEO]

During this segment of the 10th episode of the Beyond Social Media podcast, B.L. Ochman, David Erickson & Albert Maruggi debate the purpose, intent, effect and fairness of Google’s new linking rules.

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FedEx YouTube Apology [VIDEO]

July 30, 2013
FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

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How Google Treats Boilerplate Duplicate Content [VIDEO]

July 23, 2013
How Google Treats Boilerplate Duplicate Content [VIDEO]

Matt Cutts, the head of Google’s Web spam team, explains how Google treats content that includes duplicate copy such as legal disclaimers.

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Case Study: Miss Utah’s Online Reputation Issues [VIDEO]

June 19, 2013
Case Study: Miss Utah's Online Reputation Issues [VIDEO]

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

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New Google Maps Integrates Google Earth [VIDEO]

May 15, 2013

Google Maps is getting more than just a new look and feel, among the many changes are full Google Earth integration.

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Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

May 13, 2013
Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.

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