eStrategy TV - Marketing Videos
David Erickson discusses the DoNotLink.com URL shortening tool that allows you to share links to sites without passing along the search engine visibility benefits of link popularity.
Rand Fishin from The Moz Blog explains how marketers can gain insight into keyword traffic after Google drops keyword data from Google Analytics reports in this short whiteboard video.
Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.
David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.
During this segment of the 10th episode of the Beyond Social Media podcast, B.L. Ochman, David Erickson & Albert Maruggi debate the purpose, intent, effect and fairness of Google’s new linking rules.
FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.
Matt Cutts, the head of Google’s Web spam team, explains how Google treats content that includes duplicate copy such as legal disclaimers.
An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.
Google Maps is getting more than just a new look and feel, among the many changes are full Google Earth integration.
Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.
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