Search Engine Marketing

Googlers Explain How They Improve Google Search

August 28, 2011
Googlers Explain How They Improve Google Search

A short video that gives you a sense of the work that goes into the changes and improvements that are made to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing.

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Inside The Mind Of Google

August 8, 2011
Inside The Mind Of Google

A 2009 CNBC special about the search engine giant.

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Mike Grehan: Search & The Connected Consumer

July 8, 2011
Mike Grehan: Search & The Connected Consumer

Presentation by Search Engine Watch’s editor Mike Grehan for the Minnesota Interactive Marketing Association in May, 2011.

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Google Consciousness: Algorithmic Sentience

June 15, 2011
Google Consciousness: Algorithmic Sentience

What if Google’s search algorithm has achieved sentience? Social Media strategists and developers Rome Viharo and Maf Lewis reveal the likelihood that Google’s search algorithm may already be sentient, what it means, and what it represents as a metaphor for collective problem solving.

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Competitive Link Analysis

May 31, 2011

Competitive link analysis tips from SEOmoz, including how to avoid some common pitfalls when trying to get similar links that your competitors have.

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Interview: Google’s Marissa Mayer Discusses Local Search

May 26, 2011
Google's Marissa Mayer Discusses Local Search

Searching for local information makes up 20 percent of Google queries, says Marissa Mayer, VP for Location and Local Services, in this interview with Beet.TV.

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2010 Search Behavior

March 11, 2011
2010 Search Behavior

Statistics about how people searched Google in 2010.

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Google’s Social Search Update

February 18, 2011
Google's Social Search Update

Google social search is now being folding into the natural results.

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The Business Of Web Measurement

October 14, 2010
The Business Of Web Measurement

Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators.

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Search: PPC & Display

October 13, 2010
Search: PPC & Display

Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results.

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