Search Engine Marketing

Context Is Key With Google Hummingbird Update [VIDEO]

October 18, 2013
Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

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Google Hashtag Searches [VIDEO]

October 8, 2013
Google Hashtag Searches [VIDEO]

David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.

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Brad Geddes Presents Google AdWords Enhanced Campaigns Case Studies [VIDEO]

September 9, 2013
Brad Geddes Presents Google AdWords Enhanced Campaigns Case Studies [VIDEO]

Brad Geddes presents several Google AdWords Enhanced Campaigns case studies and looks at ways to take advantage of the data in this presentation for MN Search.

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Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

May 13, 2013
Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.

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Yahoo’s Marissa Mayer Discusses Personalized Search [VIDEO]

January 27, 2013

Marissa Mayer, chief executive officer of Yahoo! Inc., discusses the future of Internet search technology, data portability and partnerships.

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Facebook Graph Search [VIDEO]

January 16, 2013
Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

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Social Black Markets [VIDEO]

August 10, 2012
Social Black Markets [VIDEO]

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

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Google’s Knowledge Graph

May 17, 2012
Google's Knowledge Graph

Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.

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Bing Social Search

May 11, 2012

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

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Content Optimization For Search Visibility

February 26, 2012
Content Optimization For Search Visibility

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.

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