Search Engine Marketing

Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

May 13, 2013

Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.

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Yahoo’s Marissa Mayer Discusses Personalized Search [VIDEO]

January 27, 2013

Marissa Mayer, chief executive officer of Yahoo! Inc., discusses the future of Internet search technology, data portability and partnerships.

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Facebook Graph Search [VIDEO]

January 16, 2013

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

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Social Black Markets [VIDEO]

August 10, 2012

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

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Google’s Knowledge Graph

May 17, 2012

Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.

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Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

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Content Optimization For Search Visibility

February 26, 2012

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.

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Googlers Explain How They Improve Google Search

August 28, 2011

A short video that gives you a sense of the work that goes into the changes and improvements that are made to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing.

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