Rich Media Advertising

Google Web Designer Open To Public [VIDEO]

October 13, 2013
Google Web Designer Open To Public [VIDEO]

David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.

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Case Study: Samsung’s Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

February 16, 2013
Case Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.

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