Retail Marketing

Industries Consumers Trust & Distrust With Personal Data [VIDEO]

April 30, 2014
Industries Consumers Trust & Distrust With Personal Data [VIDEO]

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

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IKEA’s Pop Up Store – Tokyo [VIDEO]

April 16, 2014
IKEA's Pop Up Store - Tokyo [VIDEO]

David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.

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Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

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Generational Dynamics Of Store Brand Purchases [VIDEO]

October 28, 2013
Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

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BlendTec’s Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

October 11, 2013
BlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.

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Will The iPhone 5s Blend? [VIDEO]

October 5, 2013
Will The iPhone 5s Blend? [VIDEO]

BlendTec continues its destructively entertaining Will It Blend? video marketing series by grinding up an iPhone 5C and an iPhone 5S in its blenders.

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QR Code Use Examples & Case Studies [WEBCAST]

June 18, 2013
QR Code Use Examples & Case Studies [WEBCAST]

David Erickson presents 27 examples and case studies of the good, the bad and the ugly of QR code uses for marketing in this hour-long webcast.

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Yelp’s Filtered Reviews [VIDEO]

March 26, 2013
Yelp's Filtered Reviews [VIDEO]

Yelp’s video explanation for why they filter reviews.

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Belly Retail Loyalty App

June 3, 2012
Belly Retail Loyalty App

There’s a lot of competition for creating the perfect digital loyalty card: Belly is a new entry.

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