Reputation Management

Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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L’Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

July 14, 2014
L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

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Richie Incognito & The Miami Dolphins’ Reputation Fiasco [VIDEO]

November 13, 2013
Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

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MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

October 10, 2013
MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

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What Public Relations Pros Can Learn From Colin Kaepernick’s Twitter Favorites [VIDEO]

October 3, 2013
What Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]

49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.

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Michael Vick’s Image Rehabilitation Campaign [VIDEO]

August 21, 2013
Michael Vick's Image Rehabilitation Campaign [VIDEO]

During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.

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FedEx YouTube Apology [VIDEO]

July 30, 2013
FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

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Golden Corral Employee Dumpster Viral Video [VIDEO]

July 12, 2013
Golden Corral Employee Dumpster Viral Video [VIDEO]

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.

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How Clorox Managed To Insult Men Everywhere [VIDEO]

July 5, 2013
How Clorox Managed To Insult Men Everywhere [VIDEO]

In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.

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