Real-Time Marketing

Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Century 21 Posts Fake Craigslist Ad Selling Walter White’s Breaking Bad Home [VIDEO]

October 4, 2013
Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

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Golf Channel’s I Have A Golf Dream Twitter Fail [VIDEO]

September 3, 2013
Golf Channel's I Have A Golf Dream Twitter Fail [VIDEO]

The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.

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Adobe’s Real-Time Photoshopping Campaign [VIDEO]

June 12, 2013
Adobe's Real-Time Photoshopping Campaign [VIDEO]

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss Adobe’s clever real-time guerrilla photoshopping campaign. Unsuspecting people are Photoshopped in real time while waiting for a bus. Took place in Stockholm, Sweden as part of a promotion for Adobe Creative Days. Found at YouTube from Beyond Social Media Show. Photoshop Live – […]

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