Public Relations

L’Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

July 14, 2014
L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

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The Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]

April 13, 2014
The Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]

David Erickson discusses the Rolling Stone cover featuring Julia Louis-Dreyfus and the embarrassingly fundamental misunderstanding of US history displayed thereon.

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Mall Of America’s Groundbreaking Visual For Expansion Event [VIDEO]

March 25, 2014
Mall Of America's Groundbreaking Visual For Expansion Event [VIDEO]

During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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How NOT To Pitch Bloggers [VIDEO]

November 14, 2013
How NOT To Pitch Bloggers [VIDEO]

David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.

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Richie Incognito & The Miami Dolphins’ Reputation Fiasco [VIDEO]

November 13, 2013
Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

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Washington Redskins Name Change Controversy [VIDEO]

October 16, 2013
Washington Redskins Name Change Controversy [VIDEO]

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.

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Coca-Cola’s Insulting Vitaminwater Bottlecaps [VIDEO]

October 15, 2013
Coca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]

David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.

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MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

October 10, 2013
MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

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