Psychology

Drug Warnings In Commercials Increase Sales [VIDEO]

November 5, 2013
Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

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Informal, First-Person Language Most Memorable [VIDEO]

February 17, 2013

Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.

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Scientists Record Brain Activity Of Thoughts Being Formed On Video [VIDEO]

February 13, 2013
Scientists Record Brain Activity Of Thoughts Being Formed On Video [VIDEO]

With new technology, scientists in Japan have detected the thought that went through a baby zebrafish’s brain when it spotted some delicious food.

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Introversion [VIDEO]

December 12, 2012
Introversion [VIDEO]

A video series about introverts based on the book “Quiet” by Susan Cain. This is a nice example of a book trailer even if it rips off RSA Animate’s hand-drawn line animation format.

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Outrospection [VIDEO]

December 9, 2012
Outrospection [VIDEO]

Philosopher and author Roman Krznaric explains how we can help drive social change by stepping outside ourselves.

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Don Norman On The Impact Of Persuasion

August 21, 2012
Don Norman On The Impact Of Persuasion [VIDEO]

In this TED Talk, design expert Don Norman discusses the impact of persuasion.

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Iain McGilchrist Discusses The Split Brain

February 2, 2012
Iain McGilchrist Discusses The Split Brain

Psychiatrist Iain McGilchrist discusses how our ‘divided brain’ has profoundly altered human behaviour, culture and society in this RSA Animate lecture.

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The Paradox Of Choice – A Lecture by Professor Renata Salecl

July 22, 2011
The Paradox Of Choice – A Lecture by Professor Renata Salecl

Professor Renata Salecl explores the paralyzing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us?

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