Print Media

Setting Expectations: Toddler Thinks Magazine Is Broken

October 14, 2011
Setting Expectations: Toddler Thinks Magazine Is Broken

Here’s a vivid example of how our use of technology sets our expectations for other technology, in this case in reverse. A toddler accustomed to using tablet computers can’t figure out why magazines don’t respond when she interacts with them the same way she does tablets.

WATCH →