Online Behavior

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Social Media Website Traffic Referrals Statistics [VIDEO]

November 7, 2013
Social Media Website Traffic Referrals Statistics [VIDEO]

David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.

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Google’s Customer Journey To Online Purchase Tool [VIDEO]

October 21, 2013
Google's Customer Journey To Online Purchase Tool [VIDEO]

David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.

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9% Of Americans Check Their Smart Phone During Sex [VIDEO]

July 19, 2013
9% Of Americans Check Their Smart Phone During Sex [VIDEO]

During this segment of Episode 7 of the Beyond Social Media Show, David Erickson discusses where people use their smart phones with colleagues B.L. Ochman and Albert Maruggi.

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How Journalists Use Social Media [VIDEO]

July 10, 2013
How Journalists Use Social Media [VIDEO]

Albert Maruggi, B.L. Ochman & David Erickson discuss journalists’ use of social media and why public relations & marketing professionals need to pay attention.

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Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

June 13, 2013
Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

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Teen’s Online Reputation Management Practices [VIDEO]

May 30, 2013
Teen's Online Reputation Management Practices [VIDEO]

19% of teens have posted updates, comments, photos, or videos that they later regretted sharing.

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Pinterest Analytics Demonstration [VIDEO]

March 25, 2013
Pinterest Analytics Demonstration [VIDEO]

A video demonstration of how Pinterest’s analytics work.

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Informal, First-Person Language Most Memorable [VIDEO]

February 17, 2013

Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.

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eBook Analytics

July 5, 2012
eBook Analytics [VIDEO]

The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in eBooks, how long they spend reading them and which search terms they use to find books.

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