eStrategy TV - Marketing Videos
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
During this segment of Episode 7 of the Beyond Social Media Show, David Erickson discusses where people use their smart phones with colleagues B.L. Ochman and Albert Maruggi.
Albert Maruggi, B.L. Ochman & David Erickson discuss journalists’ use of social media and why public relations & marketing professionals need to pay attention.
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
19% of teens have posted updates, comments, photos, or videos that they later regretted sharing.
A video demonstration of how Pinterest’s analytics work.
Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.
The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in eBooks, how long they spend reading them and which search terms they use to find books.
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