Online Advertising

Forced Page Reloads [VIDEO]

October 27, 2013
Forced Page Reloads [VIDEO]

David Erickson discusses the maddening practice of forced page reloads on media websites and usability problems the tactic presents.

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Century 21 Posts Fake Craigslist Ad Selling Walter White’s Breaking Bad Home [VIDEO]

October 4, 2013
Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

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Branding Through CAPTCHA

October 15, 2011
Branding Through CAPTCHA

Solve Media has created an ad network out of CAPTCHA, those little semi-garbled letters you find next to online forms to prevent spam.

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Display Media Measurement

October 15, 2010
Display Media Measurement

Panelists Mike Abramson, John Grudnowski & Gail Zielinski discuss, Display Media Measurement: The Three Core Phases using real-life scenarios.

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Search: PPC & Display

October 13, 2010
Search: PPC & Display

Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results.

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Google’s HTML Ads

February 25, 2010
Google’s HTML Ads

David Erickson demonstrates Google’s new HTML-based Google AdWords ads in this short Internet marketing screencast.

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