Nostalgia Marketing

Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

WATCH →

Volkswagen Passat Rocking Out Commercial [VIDEO]

October 5, 2012
Volkswagen Passat Rocking Out Commercial [VIDEO]

This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals.

WATCH →