Norman Lear Center

Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

December 8, 2012
Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.

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