Nonprofit Marketing

Batkid Saves San Francisco! [VIDEO]

November 21, 2013
Batkid Saves San Francisco! [VIDEO]

Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.

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Press Release Fail: Exclamation Point Abuse!!! [VIDEO]

September 6, 2013
Press Release Fail: Exclamation Point Abuse!!! [VIDEO]

David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.

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Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

May 28, 2013
Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.

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Child Abuse Poster PSA Only Children Can See [VIDEO]

May 7, 2013
Child Abuse Poster PSA Only Children Can See [VIDEO]

The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see

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How To Raise Awareness Of Homelessness: Freeze People [VIDEO]

March 13, 2013
How To Raise Awareness Of Homelessness: Freeze People [VIDEO]

This is a great example of using experiential marketing in the service of cause marketing.

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Follow The Frog Nonprofit PSA [VIDEO]

November 23, 2012
Follow The Frog Nonprofit PSA [VIDEO]

The Rainforest Alliance’s Follow The Frog PSA is a brilliant example of advocacy video marketing to build awareness of Rainforest Alliance Certified products.

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Social Black Markets [VIDEO]

August 10, 2012
Social Black Markets [VIDEO]

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

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Good Books International Trailer

July 29, 2012
Good Books International Trailer [VIDEO]

This Franz Kafka/Hunter S. Thompson-inspired animated trailer promotes Good Books International, a bookseller that donates 100% of its profits to support charitable projects.

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Bob Ross, Remixed & Autotuned

July 26, 2012
Bob Ross, Remixed & Autotuned [VIDEO]

PBS icon Bob Ross is remixed & autotuned by Symphony of Science’s John D. Boswell for PBS Digital Studios as a vehicle for for a PBS pledge drive.

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YouTube Opens Live Streaming For Nonprofits

March 13, 2012
YouTube Opens Live Streaming For Nonprofits

YouTube opened up live streaming functionality to Nonprofit Partner members yesterday.

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