Music Marketing

Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

July 25, 2013
Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.

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Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

October 9, 2012
Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

Alicia Keys and Ne-Yo speak of their love and and hang ups of using social media sites such as Twitter and Tumblr.

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Volkswagen Passat Rocking Out Commercial [VIDEO]

October 5, 2012
Volkswagen Passat Rocking Out Commercial [VIDEO]

This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals.

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Flutter: Gesture-Controlled Webcams

August 27, 2012

Flutter lets you control the play function on Spotify or iTunes by simply waving at your computer.

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Stevie Nicks Tour Search Activity

August 25, 2011
Stevie Nicks Tour Search Activity

David Erickson demonstrates how search volume for Stevie Nicks is driven by media appearances and her concert tour: Watch search volume grow from state to state as her concert tour moves across America.

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Crowdsourced Music Video: Ain’t No Grave by Johnny Cash

June 3, 2011
Crowdsourced Music Video: Ain’t No Grave by Johnny Cash

An online project to create a music video for Johnny Cash’s final studio song, Ain’t No Grave, was compiled from artwork submissions from more than 250,000 people.

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