Multitainment

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Case Study: Miss Utah’s Online Reputation Issues [VIDEO]

June 19, 2013
Case Study: Miss Utah's Online Reputation Issues [VIDEO]

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

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