Movie Marketing

Emotional Effect Of Wide Screens

December 16, 2018

Quartz Obsession discusses how wide screens came into being and why the widescreen experience feels epic.

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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Grand Theft Auto V Sales Top $1 Billion In 3 Days [VIDEO]

October 14, 2013
Grand Theft Auto V Sales Top $1 Billion In 3 Days [VIDEO]

David Erickson discusses Grand Theft Auto V’s record-breaking sales of $1 billion within three days of release.

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Google Courting Film Students With Google Glass [VIDEO]

August 9, 2013
Google Courting Film Students With Google Glass [VIDEO]

University of Southern California Professor of Cinematic Arts Norman Hollyn discusses making movies with Google Glass with Jon Erlichman of Bloomberg TV.

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Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

July 25, 2013
Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.

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YouTube Deluged With Pirated-Content [VIDEO]

February 12, 2013
YouTube Deluged With Pirated-Content [VIDEO]

Hundreds of full-length feature films, including blockbusters from Disney and Sony have been illegally uploaded to the world’s most popular video site.

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110 Years Of Cinematic Special Effects [VIDEO]

January 8, 2013
110 Years Of Cinematic Special Effects [VIDEO]

Don Levy takes us on a visual journey through special effects, from the fakery of early technology to the seamless marvels of modern film making.

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Black Opps II Reaches $1 Billion Faster Than Avatar [VIDEO]

December 30, 2012
Black Opps II Reaches $1 Billion Faster Than Avatar [VIDEO]

Activision Blizzard Inc.’s best-selling video-game franchise Call of Duty: Black Ops II topped $1 billion in retail sales within its first 15 days of release.

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Facebook’s Kay M. Madati Discusses The Intersection Of Entertainment & Social [VIDEO]

December 7, 2012
Facebook's Kay M. Madati Discusses The Intersection Of Entertainment & Social [VIDEO]

Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit.

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