Mobile Marketing

David Ortiz’s Samsung-Sponsored Selfie With President Obama [VIDEO]

April 6, 2014
David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

November 28, 2013
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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Generation V’s Most Used Media Consumption Devices [VIDEO]

November 25, 2013
Generation V's Most Used Media Consumption Devices [VIDEO]

David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.

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Hyundai’s Zombie Chop Shop [VIDEO]

October 17, 2013
Hyundai's Zombie Chop Shop [VIDEO]

David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.

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Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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Shadow Puppet App [VIDEO]

October 7, 2013
Shadow Puppet App [VIDEO]

David Erickson discusses the Shadow Puppet app that allows you to create a narrated slideshow of your photos from your iPhone or iPad.

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Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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GameInformer’s Digital Subscriptions Success [VIDEO]

September 4, 2013
GameInformer's Digital Subscriptions Success [VIDEO]

During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.

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Mixbit Heats Up Short-Form Video Wars [VIDEO]

August 16, 2013
Mixbit Heats Up Short-Form Video Wars [VIDEO]

Mashable’s Adam Ostrow takes a look at the wave of short-form video products from Vine, Instagram and Mixbit.

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