MIMA

How We Taught Computers To Speak Our Language

July 18, 2011

Karen McGrane presents “Machines With Brains: How We Taught Computers To Speak Our Language” reviewing how human/machine interaction has evolved & what it means for marketers.

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Mike Grehan: Search & The Connected Consumer

July 8, 2011
Mike Grehan: Search & The Connected Consumer

Presentation by Search Engine Watch’s editor Mike Grehan for the Minnesota Interactive Marketing Association in May, 2011.

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Location-Based Marketing

July 3, 2011
Location-Based Marketing

A superb presentation on local marketing and location-based services like Foursquare by Asif Khan, the founder of the Location-Based Marketing Association, that was hosted by the Minnesota Interactive Marketing Association.

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Tomorrow’s Web Analytics Technology & Usage

October 17, 2010
Tomorrow’s Web Analytics Technology & Usage

Dennis Mortensen addresses web analytics tools and their usage, shedding light on their adoption today and the degree to which they can provide comfort for us in the future.

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Web Analytics & User Experience

October 16, 2010
Web Analytics & User Experience

Fred Beecher and Andrew Janis present, Make More Money Faster: Combining Web Analytics With User Experience Research.

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Display Media Measurement

October 15, 2010
Display Media Measurement

Panelists Mike Abramson, John Grudnowski & Gail Zielinski discuss, Display Media Measurement: The Three Core Phases using real-life scenarios.

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The Business Of Web Measurement

October 14, 2010
The Business Of Web Measurement

Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators.

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Search: PPC & Display

October 13, 2010
Search: PPC & Display

Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results.

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Beyond Keyword Research: Radical Online Marketing Intelligence

October 12, 2010
Beyond Keyword Research: Radical Online Marketing Intelligence

Marty Weintraub presents an overview of the search & contextual channels universe.

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Local & Blended Search Optimization

October 11, 2010
Local & Blended Search Optimization

Chris Silver Smith, explains how blended search has added complexity to search engine results pages and increased the opportunities for internet marketers.

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