Millennials

STUDY: Video Games Do Not Affect Behavior [VIDEO]

November 23, 2013
STUDY: Video Games Do Not Affect Behavior [VIDEO]

B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.

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Mobilesitting [VIDEO]

November 1, 2013
Mobilesitting [VIDEO]

David Erickson the results of a Harris Interactive survey showing the ages of children parents have distracted via mobile devices.

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Generational Dynamics Of Store Brand Purchases [VIDEO]

October 28, 2013
Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

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Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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Red Bull’s Extreme Marketing [VIDEO]

August 11, 2013
Red Bull's Extreme Marketing [VIDEO]

Take a look at some surprising facts and amazing stunt footage from Red Bull, the company whose logo seems to be associated with every extreme pursuit today.

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Class Of 2015

November 29, 2011

Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.

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