LEGO

Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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Citizen Generated LEGO Customer Service Testimonial [VIDEO]

March 18, 2013
Citizen Generated LEGO Customer Service Testimonial [VIDEO]

This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.

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