Health Care Marketing

Industries Consumers Trust & Distrust With Personal Data [VIDEO]

April 30, 2014
Industries Consumers Trust & Distrust With Personal Data [VIDEO]

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

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Drug Warnings In Commercials Increase Sales [VIDEO]

November 5, 2013
Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

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Health Care 101: Cradle to Grave [VIDEO]

December 10, 2012
Health Care 101: Cradle to Grave [VIDEO]

In this O’Reilly webcast, J. Tod Fetherling presents this 90 minute white board session walking the user through every aspect of the healthcare system from wellness to death.

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