Google Algorithm

Context Is Key With Google Hummingbird Update [VIDEO]

October 18, 2013
Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

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Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

May 13, 2013
Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.

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Googlers Explain How They Improve Google Search

August 28, 2011
Googlers Explain How They Improve Google Search

A short video that gives you a sense of the work that goes into the changes and improvements that are made to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing.

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