Google

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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Google+ Security Flaw [VIDEO]

November 30, 2013
Google+ Security Flaw [VIDEO]

David Erickson discusses the major security flaw in Google+ that will apparently cause Google to delete your online presence with their properties if someone flags your Google+ profile as an impersonator.

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Google Tour Builder Storytelling Tool [VIDEO]

November 26, 2013
Google Tour Builder Storytelling Tool [VIDEO]

David Erickson discuss the new Google Tour Builder tool that allows you to tell your own stories by annotating Google Earth maps with your own text, photos and video to create a 3D geographical tour.

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Google’s Touching India Reunion Ad [VIDEO]

November 20, 2013
Google's Touching India Reunion Ad [VIDEO]

B.L. Ochman & David Erickson discuss Google’s touching 3-minute Reunion commercial for the Indian market.

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Google Customer Survey Participation = Free Google Play Content [VIDEO]

November 17, 2013
Google Customer Survey Participation = Free Google Play Content [VIDEO]

David Erickson discusses the new Google Opinion Rewards Android app that allows users to earn free Google Play content in exchange for participating in customer surveys.

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Social Media Website Traffic Referrals Statistics [VIDEO]

November 7, 2013
Social Media Website Traffic Referrals Statistics [VIDEO]

David Erickson discusses the findings of a Shareaholic report that illustrates the relative traffic volume sent to websites from top social media sites.

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What To Do When Google Analytics Drops Keywords Entirely [VIDEO]

November 3, 2013

Rand Fishin from The Moz Blog explains how marketers can gain insight into keyword traffic after Google drops keyword data from Google Analytics reports in this short whiteboard video.

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Google Helpouts = Freelance Expertise [VIDEO]

October 26, 2013
Google Helpouts = Freelance Expertise [VIDEO]

David Erickson discusses Google Helpouts, which will enable individuals to charge for offering their expertise via video conferencing technology.

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Google’s Customer Journey To Online Purchase Tool [VIDEO]

October 21, 2013
Google's Customer Journey To Online Purchase Tool [VIDEO]

David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.

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Context Is Key With Google Hummingbird Update [VIDEO]

October 18, 2013
Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

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