Generations

Generation V’s Most Used Media Consumption Devices [VIDEO]

November 25, 2013
Generation V's Most Used Media Consumption Devices [VIDEO]

David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.

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Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Generational Dynamics Of Store Brand Purchases [VIDEO]

October 28, 2013
Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

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Volkswagen Passat Rocking Out Commercial [VIDEO]

October 5, 2012
Volkswagen Passat Rocking Out Commercial [VIDEO]

This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals.

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Applebee’s Life Is Better Shared Campaign

June 19, 2012
Applebee's Life Is Better Shared Campaign

Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.

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Class Of 2015

November 29, 2011

Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.

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