Food Marketing

Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

October 31, 2013
DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza...To Keep Him Safe [VIDEO]

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

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Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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KitKat Secures Naming Rights For Android 4.4 [VIDEO]

September 14, 2013
KitKat Secures Naming Rights For Android 4.4 [VIDEO]

Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.

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Golden Corral Employee Dumpster Viral Video [VIDEO]

July 12, 2013
Golden Corral Employee Dumpster Viral Video [VIDEO]

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.

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QR Code For Produce [VIDEO]

March 19, 2013
QR Code For Produce [VIDEO]

A demonstration of a poorly-executed use of a QR code for produce marketing.

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Social Savvy Food Trucks

June 14, 2012
Social Savvy Food Trucks

A SoLoMoShow podcast about social media use by food trucks & video footage of the food truck court in Saint Paul, Minnesota.

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Packaging Goes Digital

February 5, 2012

General Mills CMO Mark Addicks discusses how food packaging is changing to incorporate digital communications tools.

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Mobile Popup Restaurants

May 25, 2011
Mobile Popup Restaurants

An elegant 6-course dinner party served on New York City’s L train. Will this be the latest trend in popup restaurants?

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Operationalizing Social Media Programs

October 8, 2010
Operationalizing Social Media Programs

Kim Callaway & Marcus Didion from Bolin Digital Group present an intensive workshop on Operationalizing Your Social Media Programs.

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