Experiential Marketing

IKEA’s Pop Up Store – Tokyo [VIDEO]

April 16, 2014
IKEA's Pop Up Store - Tokyo [VIDEO]

David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.

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How To Raise Awareness Of Homelessness: Freeze People [VIDEO]

March 13, 2013
How To Raise Awareness Of Homelessness: Freeze People [VIDEO]

This is a great example of using experiential marketing in the service of cause marketing.

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