Event Marketing

Mall Of America’s Groundbreaking Visual For Expansion Event [VIDEO]

March 25, 2014
Mall Of America's Groundbreaking Visual For Expansion Event [VIDEO]

During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.

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Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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Batkid Saves San Francisco! [VIDEO]

November 21, 2013
Batkid Saves San Francisco! [VIDEO]

Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.

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Hotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]

February 22, 2013
Hotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]

Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.

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Sunrise: A Social Calendar Mobile App [VIDEO]

February 19, 2013
Sunrise: A Social Calendar Mobile App [VIDEO]

Sunrise started as a web app that pulls in events from Facebook, Google Calendar, EventBrite & LinkedIn & delivers them as a daily email digest every morning.

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INTERVIEW: Eventbrite’s Digital Strategy

June 28, 2011
INTERVIEW: Eventbrite's Digital Strategy

Eventbrite founders Kevin and Julia Hartz discuss their digital strategy.

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Online Marketing Course

April 17, 2007
Online Marketing Course

This online marketing course is from a Communications 2.0 presentation by David Erickson and Ann Treacy.

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Event Marketing Online

April 17, 2007
Event Marketing Online

This discussion of event marketing online is from a Communications 2.0 presentation by David Erickson and Ann Treacy.

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