Entertainment Marketing

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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STUDY: Video Games Do Not Affect Behavior [VIDEO]

November 23, 2013
STUDY: Video Games Do Not Affect Behavior [VIDEO]

B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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Twitter & Comcast To Offer Social Remote Control [VIDEO]

October 30, 2013
Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

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Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Netflix’s Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]

October 1, 2013
Netflix's Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]

Netflix’s Twitter App Spoiler Foiler blacks out any tweets in your feed that might spoil Breaking Bad episodes.

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House of Cards: Interview With Kevin Spacey, Robin Wright & Beau Willimon [VIDEO]

September 23, 2013
House of Cards: Interview With Kevin Spacey, Robin Wright & Beau Willimon [VIDEO]

House of Cards star Kevin Spacey, co-star Robin Wright and producer-writer Beau Willimon sit down for a live interview on the set to discuss the political drama.

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Yahoo! Screen App [VIDEO]

September 16, 2013
Yahoo! Screen App [VIDEO]

David Erickson discusses the new Yahoo! Screen app that consolidates video from Yahoo!’s partners into one video viewing mobile app.

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Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

September 7, 2013
Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.

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Kevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]

August 30, 2013
Kevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]

Kevin Spacey considers the changes sweeping the TV industry and the opportunities for those who live to tell stories and engage audiences.

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