Email Marketing

Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

February 23, 2014
Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.

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Perma.cc’s Social Listening & Email Marketing [VIDEO]

October 24, 2013
Perma.cc's Social Listening & Email Marketing [VIDEO]

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

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Jay Baer: Facebook Marketing & Email Marketing Presentation [VIDEO]

September 25, 2013
Jay Baer: Facebook Marketing & Email Marketing Presentation [VIDEO]

In this presentation, Jay Baer reviews how your email and Facebook marketing are similar, how they can support each other, and how to use each strategically.

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CASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]

July 8, 2013
CASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]

Take an inside look at the campaign headquarters, the thrilling successes & informative failures Obama for America encountered at the cutting edge of online politics.

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Gmail Redesign [VIDEO]

May 30, 2013

Google is redesigning the Gmail interface to help deal with inbox clutter.

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Email Marketing Case Study: LinkedIn’s Vanity Play [VIDEO]

February 26, 2013
Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]

LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.

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Email Marketing Checkup

February 7, 2012
Email Marketing Checkup

Shar VanBoskirk, VP and principal analyst at Forrester Research, and Jon Miller, Marketo’s VP of Marketing, discuss why some organizations fail at email marketing and others succeed. Found at YouTube from MarketoB2B.

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INTERVIEW: Groupon Disaster For Posie’s Cafe

June 11, 2011
INTERVIEW: Groupon Disaster For Posie’s Cafe

Jessie Burke owns Posie’s Cafe. Her average sale was $5 and her Groupon rep had convinced her to run a Groupon special for $13.

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HubSpot’s Kip Bodnar: Building & Socializing Your B2B Marketing Strategy

October 7, 2010
Building & Socializing Your B2B Marketing Strategy

HubSpot’s Kip Bodnar leads an intensive workshop that provides a frame work for transitioning existing B2B marketing strategies to integrated strate­gies that include social media and online marketing.

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