Earned Media

Mall Of America’s Groundbreaking Visual For Expansion Event [VIDEO]

March 25, 2014
Mall Of America's Groundbreaking Visual For Expansion Event [VIDEO]

During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.

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Required Content For B2B Vendor Websites [VIDEO]

March 15, 2014
Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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How NOT To Pitch Bloggers [VIDEO]

November 14, 2013
How NOT To Pitch Bloggers [VIDEO]

David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.

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DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

October 31, 2013
DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza...To Keep Him Safe [VIDEO]

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

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Perma.cc’s Social Listening & Email Marketing [VIDEO]

October 24, 2013
Perma.cc's Social Listening & Email Marketing [VIDEO]

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

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Century 21 Posts Fake Craigslist Ad Selling Walter White’s Breaking Bad Home [VIDEO]

October 4, 2013
Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

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Promoted Twitter Complaints Criticize British Airways [VIDEO]

September 13, 2013
Promoted Twitter Complaints Criticize British Airways [VIDEO]

David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.

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Press Release Fail: Exclamation Point Abuse!!! [VIDEO]

September 6, 2013
Press Release Fail: Exclamation Point Abuse!!! [VIDEO]

David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.

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Twitter’s Related Headlines As An Earned Media Tool [VIDEO]

August 29, 2013
Twitter's Related Headlines As An Earned Media Tool [VIDEO]

Twitter’s new Related Headlines feature can be put to use by public relations professionals in their earned media efforts.

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