Crisis Communications

L’Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

July 14, 2014
L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

WATCH →

Richie Incognito & The Miami Dolphins’ Reputation Fiasco [VIDEO]

November 13, 2013
Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

WATCH →

Coca-Cola’s Insulting Vitaminwater Bottlecaps [VIDEO]

October 15, 2013
Coca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]

David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.

WATCH →

Reddit Shuts Down Subreddit For Finding Navy Yard Shooter [VIDEO]

September 18, 2013
Reddit Shuts Down Subreddit For Finding Navy Yard Shooter [VIDEO]

David Erickson discusses how Reddit shut down a subreddit devoted to finding the Navy Yard shooter based on the experience of the Boston Marathon virtual manhunt during which innocent people were implicated.

WATCH →

Michael Vick’s Image Rehabilitation Campaign [VIDEO]

August 21, 2013
Michael Vick's Image Rehabilitation Campaign [VIDEO]

During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.

WATCH →

FedEx YouTube Apology [VIDEO]

July 30, 2013
FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

WATCH →

Golden Corral Employee Dumpster Viral Video [VIDEO]

July 12, 2013
Golden Corral Employee Dumpster Viral Video [VIDEO]

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.

WATCH →

Case Study: Miss Utah’s Online Reputation Issues [VIDEO]

June 19, 2013
Case Study: Miss Utah's Online Reputation Issues [VIDEO]

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

WATCH →

Case Study: How The US Navy Uses Social Media

July 26, 2011
Case Study: How The US Navy Uses Social Media

David Werner, shares how the U.S. Navy approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.

WATCH →