Content Marketing

Context Is Key With Google Hummingbird Update [VIDEO]

October 18, 2013
Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

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BlendTec’s Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

October 11, 2013
BlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.

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Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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Breaking Bad’s Social TV Integration [VIDEO]

October 2, 2013
Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Google+ Offer’s Embeddable Posts [VIDEO]

September 15, 2013
Google+ Offer's Embeddable Posts [VIDEO]

David Erickson discusses the new feature Google has added to it’s Google+ social network: Embeddable posts.

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WordPress Jetpack Update To Media Explorer [VIDEO]

September 11, 2013
WordPress Jetpack Update To Media Explorer [VIDEO]

David Erickson discusses the upcoming update to WordPress Jetpack that allows you to search for and embed Tweets and YouTube video directly from the Media Explorer and within the editing environment, giving WordPress a bit of Storify-like features.

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Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

September 7, 2013
Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.

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GameInformer’s Digital Subscriptions Success [VIDEO]

September 4, 2013
GameInformer's Digital Subscriptions Success [VIDEO]

During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.

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Red Bull’s Extreme Marketing [VIDEO]

August 11, 2013
Red Bull's Extreme Marketing [VIDEO]

Take a look at some surprising facts and amazing stunt footage from Red Bull, the company whose logo seems to be associated with every extreme pursuit today.

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How Google Treats Boilerplate Duplicate Content [VIDEO]

July 23, 2013
How Google Treats Boilerplate Duplicate Content [VIDEO]

Matt Cutts, the head of Google’s Web spam team, explains how Google treats content that includes duplicate copy such as legal disclaimers.

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