Content Marketing

Friskies’ Dear Kitten Viral Video [VIDEO]

June 29, 2014
Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

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Required Content For B2B Vendor Websites [VIDEO]

March 15, 2014
Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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Google+ Security Flaw [VIDEO]

November 30, 2013
Google+ Security Flaw [VIDEO]

David Erickson discusses the major security flaw in Google+ that will apparently cause Google to delete your online presence with their properties if someone flags your Google+ profile as an impersonator.

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Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

November 28, 2013
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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Katie Couric Bolts To Yahoo! [VIDEO]

November 27, 2013
Katie Couric Bolts To Yahoo! [VIDEO]

David Erickson and B.L. Ochman discuss Katie Couric’s move to Yahoo! and what it might mean for the Internet portal’s content development efforts.

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Google Tour Builder Storytelling Tool [VIDEO]

November 26, 2013
Google Tour Builder Storytelling Tool [VIDEO]

David Erickson discuss the new Google Tour Builder tool that allows you to tell your own stories by annotating Google Earth maps with your own text, photos and video to create a 3D geographical tour.

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Buzzsumo: Content Marketing Insight Tool [VIDEO]

November 18, 2013
Buzzsumo: Content Marketing Insight Tool [VIDEO]

David Erickson discusses the Buzzsumo content marketing insight tool that helps you discover the most popular content shared on the top social media sites.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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B2B Content Marketing Roundtable Discussion [VIDEO]

November 3, 2013
B2B Content Marketing Roundtable Discussion [VIDEO]

Content marketing experts Ardath Albee, Michael Brenner, Carla Johnson, Michael Weiss, and Todd Wheatland joined Shiri Friedman from Brightcove to discuss the “whys” behind the results of the Content Marketing Institute’s fourth annual research project.

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